As a home-based entrepreneur you have the ability to offer a superb product or service, but without the know-how to market your enterprise, customers and clients will never beat a path to your door. That's a major reason why most businesses fail. This book will give you that know-how, and show you how easy it is to use the promotional secrets of the pros to achieve success -- even on a limited budget. Discover how to: Gain free publicity, promote your business, and produce ads that sizzle.

About the Author

John McLain is a veteran journalist, magazine editor, copywriter, and public relations practitioner who has been a publicist and national media consultant to 55 colleges and universities. He lives on Whidbey Island in Washington state.