Perhaps more than any other industry, the auto industry has transformed the United States. Over the past one hundred years the average family has gone from not owning a single vehicle to owning two or more. During that same time, the U.S. auto industry has been transformed. What once was a backbone to the U.S. economy is now on the verge of collapse. 

The U.S. economy is in shambles and auto industry is depressed. From an external appearance the future of the U.S. auto industry looks hopeless; however, there’s a story to be told from deep within the trenches of Ford Motor Company. Ford Flexes Back embarks you on a journey to learn a fresh perspective of Ford and the remarkable U.S. auto industry.

About the Author

Kenneth Wentland has worked in the auto industry for more than 18 years. He served 16 years at Ford Motor Company, where he held a variety of positions including product engineer, vehicle engineer, financial analyst, corporate strategy analyst, and project manager. He pioneered work in investment efficiency, alternative fuel vehicles, digital vehicle representation, and digital preassembly. Most recently, he led the first implementation of new digital tools with the development of the Ford Flex at Ford Motor Company.